AI Can't Write Thought Leadership (But It Can Do Something Else)

Artificial Intelligence — Fri., May. 24, 2024

Thought leadership is not just any content you create, especially if it's written by AI. It should be personal and based on your beliefs, according to Andy Crestodina.

While thought leadership is an important part of your content strategy, it's not the only type of content you should create. Instead, focus on strong opinions and original research for potential 10x performance at the top of the funnel.

Avoid using AI for the actual writing of your thought leadership as it lacks a point of view. Instead, use it to generate ideas and prompts based on your defined persona, and then add your own opinions and voice to create truly engaging content.

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