Landing Page Conversion Benchmarks for 2024
What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?
In a recent study by Sana, 91% of B2B buyers reported facing issues that prevented them from completing an online order.
Based on a survey of 1,000 buyers from various industries and countries, the biggest hurdles for online ordering were related to accuracy, such as delivery times, pricing, and stock levels.
Buyers desire accurate pricing and product information, as well as easy access to order status and a functional search feature when using B2B vendor sites.
... continue reading belowTop Hurdles B2B Buyers Face in Online Purchasing
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What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?
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