Martech Resources

Six Ways to Unlock Web3 for B2B Marketers

Six Ways to Unlock Web3 for B2B Marketers

A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.

How Americans Feel About Artificial Intelligence

How Americans Feel About Artificial Intelligence

Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.

Tech, AI, and Marketing: The Evolution of SEO Strategy

Tech, AI, and Marketing: The Evolution of SEO Strategy

Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

What B2B Buyers Want From Vendor Chatbots

What B2B Buyers Want From Vendor Chatbots

B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.

Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps.

Three Ways B2B Sales Prospecting Will Evolve in 2023

Three Ways B2B Sales Prospecting Will Evolve in 2023

The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends.

The Tech Habits of Americans Age 50+

The Tech Habits of Americans Age 50+

Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research from AARP.

Martech 2023: Three Trends to Expect

Martech 2023: Three Trends to Expect

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.

The Most Important Tech and Societal Trends for Marketers in 2023

The Most Important Tech and Societal Trends for Marketers in 2023

Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.

The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?

The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?

The accelerated pace of the digital business world will require B2B tech marketers to drop their manual ABM processes and get to a deeper level of customer understanding. But how? Check out these ideas.

Enterprise Email Marketing: Top Trends and Challenges

Enterprise Email Marketing: Top Trends and Challenges

Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.

Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.

How AI-Powered Marketing Tools Will Help SMBs

How AI-Powered Marketing Tools Will Help SMBs

Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.

The Drivers of the Current Digital Advertising Boom

The Drivers of the Current Digital Advertising Boom

Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.

Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered.

How Sales Teams Can Improve Operations With Sales Intelligence Tools

How Sales Teams Can Improve Operations With Sales Intelligence Tools

Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.

Worse Than a Black Hole? The Complexity of B2B Martech Stacks

Worse Than a Black Hole? The Complexity of B2B Martech Stacks

Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.

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