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Unlock the Power of First-Party Data With the CDP Approach
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
Customization is crucial in the salestech industry with informed buyers. AI has opened new opportunities for modern sellers, giving an edge to those with customization skills.
Open platforms and AI-powered personalization are driving forces in customization. They allow for tailored sales processes and content, creating more compelling buyer experiences.
Salestech harnesses data, AI, and automation to anticipate buyer needs and foster meaningful relationships. It also helps unlock new revenue opportunities for businesses.
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Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.
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