Customer Data Platforms for the Modern Marketer

Customer Data Platforms for the Modern Marketer

Martech — Tue., May. 28, 2024

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms, showcasing the growth and importance of CDPs in the past decade.

Successful global organizations are widely adopting CDPs for their customer data strategy, allowing for real-time data collection and activation across channels.

CDPs are a crucial element in modern tech stacks, supporting data-driven strategies and providing adaptability to changes such as AI and privacy regulations.

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