Personalization has become expected in a technologically advanced world. People want relevant recommendations for their problems or lives.
B2B buyers also appreciate tailored approaches, with research finding that 77% won't make a purchase without personalized content. However, only 40% of B2B marketers believe they are effectively using personalization techniques.
With the growth of digital access and capabilities throughout the B2B marketing technology stack, there are more opportunities for personalization, aided by the use of artificial intelligence. Companies who embrace personalization can expect improved conversion rates, relationship-building, and increased retention rates.
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Personalization: The Secret Weapon B2B Companies Are Not Using
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Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.
Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.
Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.
By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.
Today, most people expect brands to foster open channels that enable businesses to actively listen to feedback, address concerns promptly, and personalize user experience. A channel that has proven adept at doing all that and more is a brand online community.
How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?