AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, Too

Artificial Intelligence — Wed., Apr. 30, 2025

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. SurveyMonkey research finds that most marketers see AI as a game-changer, enabling them to grow their business, outpace competitors, hit performance goals, and better understand their audiences.

Consumers are paying close attention to how brands use AI and are skeptical. AI-generated content lacks authenticity and a human understands them better. AI is a powerful tool, but marketing still needs a human touch.

AI supercharges data analytics and frees marketers to focus on what truly drives success. By handling the heavy lifting, AI allows for personalized content while marketers' creative instincts and ability to connect with people on a human level bring campaigns to life.

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