Branding Resources for Brand Building

Marketing Management

Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are

It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems.

Marketing Strategy

Digital Marketing Across Borders: How to Reach a Multilingual Audience

Becoming a multilingual company is much more complex than just putting all your copy through Google Translate. Explore tips on how to successfully expand into multinational markets.

Marketing Strategy

Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, you're flying blind.

Branding

How to Effectively Build Your Brand Within Emerging Virtual Worlds

As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.

Branding

Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation

Is your organization ready for a rebrand? Don't jump the gun. Before you launch, take these three steps.

Branding

Brand Extensions: A Strategic Path to Growth

A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different product category can provide sizable benefits, including new paths to growth. But you have to be careful.

SEO

Five B2B Brands That Prove Voice Search Is More Than Hype

Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way.

Public Relations

Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way.

Branding

The Most Valuable Global Brands

The five most valuable global brands in the end of 2022 are all technology brands, according to recent research.

Marketing Strategy

To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening.

Branding

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences.

Social Media Marketing

How to Create a Social Media Style Guide in Five Steps

Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.

Branding

A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break

Many brand-naming rules are totally valid, but adhering to them doesn't guarantee success. Every brand is different, and if you need to break one of these five rules, it's okay.

Branding

How to Budget for Your Brand Strategy in 2023

It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps.

Marketing Content

Why You Need a Branded Podcast (And How to Create and Brand Yours)

Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.

Branding

The 30 Brands B2B Professionals Trust Most

Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.

Marketing Content

How to Make a Company-Story Video That Helps Your Business Shine

Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in.

Branding

The Ultimate Guide to a Brand Audit of Your Website

Your website often makes your brand's very first impression. To make sure it's a good one, conduct a thorough brand audit. Here's how.

Branding

The 10 Most Valuable Global Brands in 2022

Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according to recent research from Kantar BrandZ.

Marketing Strategy

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes.

Branding Resources

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