When the economy crashes, brand marketing often faces pressure. However, successful companies like Apple are great examples of the positive impact brand marketing has. Branding builds trust, confidence, and differentiation in-market, and can move marketing into the role of value creator and revenue-driver.
Five approaches to creating value through brand and demand include extending internal networks, partnering up, collaborating with sales teams, engaging through third-party channels, and recognizing and rewarding customers.
Mindful balancing of brand and demand can yield untapped business opportunities and help marketing become a revenue-driver. It involves creating a human connection with key audiences, understanding their drivers, and reviving the "surprise and delight" elements of marketing.
Brand + Demand: Taking B2B Marketing From Cost Center to Value Center
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Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out.
Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.
Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.
Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.
Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.