
How to Build a Trusted B2B Brand in an AI-First World
B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.
Brand consistency is already important, but in an AI-saturated world it will become even more important. To master brand consistency in this new world, this article covers three ideas: building a more exhaustive style guide, creating a prompt library, and considering a brand governance platform.
Style guides can help define and understand your brand. Prompt libraries allow teams to learn faster and get more on-brand output from their AI tools. Brand governance platforms use AI to monitor brand consistency.
AI is developing fast, so embracing it early and learning how to use it to your advantage is the best path to success.
Mastering Brand Consistency in the Age of AI: A Guide for Marketers
Don't worry ... it's FREE!
B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.
Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.