Recent trends in nostalgia and brand marketing demonstrate the importance of staying relevant amidst economic downturns. Marketers have a real opportunity to differentiate themselves by appealing to values and building trust. Changes such as new social media platforms and AI technology challenge marketers to make the right choices.
Data is key to making informed decisions and understanding customer sentiment. Brand marketers must track performance metrics and collect information to make the right decisions. A trust-building brand can be the bedrock to stability in chaotic times.
With the right data, brand marketers can make informed, strategic decisions and become an indispensable part of their business. Bold, brave marketing strategies will help to win over customers and establish trust.
Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)
Don't worry ... it's FREE!
To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one.
Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.
Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.
Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind?
Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps.
Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll conducted a survey in March 2023 among a nationally representative sample of 16,310 Americans.