Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more.
Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more.
Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes. Read more.
B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.
Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.
Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.
Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?