The Case for Incorporating External Events Into Your Media Mix

The Case for Incorporating External Events Into Your Media Mix

Marketing Strategy — Fri., Jun. 7, 2024

The virtual events market is projected to grow from $392.10 billion in 2023 to $1,388.4 billion by 2035, driven by expanded opportunities and advancements in event technology.

External virtual events are effective for marketing, customer engagement, and gathering data and analytics. They also provide opportunities for increasing brand exposure and building customer relationships through various touchpoints.

Digital event platforms offer valuable tools for analyzing target audience preferences, behavior, and engagement patterns, as well as seamless integration with CRM and other tools for lead generation and revenue. These platforms also simplify event coordination and provide a seamless, interactive experience for participants.

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