The Most Influential Resources for B2B Software Buyers
B2B software buyers say free trials and product demos are the resources that have the most influence on their buying decisions, according to recent research.
How Buyer Behavior Is Changing, According to Younger B2B Marketers
Marketing Strategy — Tue., Jul. 30, 2024Gen Z and Millennial B2B marketers note changes in buyer behavior. Anteriad and Ascend2 surveyed global B2B decision-makers from organizations with 250+ employees.
Social media usage, research, group size, price sensitivity, purchase process, and peer reviews increased for Gen Z and Millennial B2B marketers. Data quality is a lesser challenge for them.
Gen Z and Millennial B2B marketers prioritize authenticity in brand messaging and are surveyed for this research. B2B marketers globally from 250+ employee organizations were surveyed.
... continue reading below
Enter your email address to continue reading
How Buyer Behavior Is Changing, According to Younger B2B Marketers
Don't worry ... it's FREE!
