The Top Challenges in Executing a Data-Driven Marketing Strategy

Marketing Strategy — Tue., Aug. 6, 2024

According to Ascend2, marketing leaders say targeting segmented audiences is their greatest challenge in executing a data-driven marketing strategy.

A survey of 319 marketing decision-makers found that 45% struggle with targeting segmented audiences, while 38% face challenges with real-time decision-making and 32% with maintaining good-quality data.

Data-driven strategies are most useful for email marketing, customer experience/journey mapping, and paid advertising, and 46% of marketing leaders are already using AI in their efforts to improve personalization, customer service, and forecast accuracy.

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