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The Top Areas B2B Marketers Expect to Increase Spend On
Marketing Strategy — Tue., May. 28, 2024B2B marketers in the US plan to increase budgets for tech, data, and events according to recent research from Plural Strategy.
The report is based on a March 2024 survey of US B2B marketers. Tech and data are expected to have the biggest budget increases, while traditional media may decrease.
Events are expected to gain importance, with a focus on maximizing existing events rather than adding new ones. Video and social media are predicted to be the most important formats.
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The Top Areas B2B Marketers Expect to Increase Spend On
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