B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
The Top Areas B2B Marketers Expect to Increase Spend On
Marketing Strategy — Tue., May. 28, 2024B2B marketers in the US plan to increase budgets for tech, data, and events according to recent research from Plural Strategy.
The report is based on a March 2024 survey of US B2B marketers. Tech and data are expected to have the biggest budget increases, while traditional media may decrease.
Events are expected to gain importance, with a focus on maximizing existing events rather than adding new ones. Video and social media are predicted to be the most important formats.
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The Top Areas B2B Marketers Expect to Increase Spend On
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