Marketing Strategy Resources

What B2B Software Buyers Look for in Online Reviews

What B2B Software Buyers Look for in Online Reviews

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent research from B2B SaaS Reviews.

Audience Engagement: What the Performing Arts Can Teach Marketers

Audience Engagement: What the Performing Arts Can Teach Marketers

Your website copy and blog posts are not meant solely for a search engine algorithm. You need an engaged audience for the content to have an effect. Marketers can learn a little something about that from live theater.

The Top Priority of B2B Go-to-Market Leaders in 2024

The Top Priority of B2B Go-to-Market Leaders in 2024

B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research from Aptitude 8 and Ascend2.

How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?

How B2B Marketers Can Tap Into Out-of-Home Transit Advertising

How B2B Marketers Can Tap Into Out-of-Home Transit Advertising

Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI.

Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.

For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas.

The Key to Thriving Digital Communities: Love Thy Neighbor

The Key to Thriving Digital Communities: Love Thy Neighbor

Do you love your neighbors, your customers, your partners, your employees? If you're building a digital community, you'd better. This article explores how to reap the rewards of community-building.

How to Get Started With Multilingual Email Marketing

How to Get Started With Multilingual Email Marketing

A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.

The Data-Related Activities Marketers Spend the Most Time On

The Data-Related Activities Marketers Spend the Most Time On

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.

B2B Multichannel Marketing: Top Channels, Trends, and Challenges

B2B Multichannel Marketing: Top Channels, Trends, and Challenges

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.

Undivided Attention: A Key Benefit of Traditional Mail Marketing

Undivided Attention: A Key Benefit of Traditional Mail Marketing

Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report.

Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.

The 10 Biggest Emerging Global Risks According to Experts

The 10 Biggest Emerging Global Risks According to Experts

Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.

Selling in a Recession: Challenges and Training Opportunities

Selling in a Recession: Challenges and Training Opportunities

The recessionary environment is driving the need for sales reps to personalize the buying experience. This article explores how individualized sales training helps ensure high-quality experiences.

What Makes B2B Influencer Marketing Programs Successful

What Makes B2B Influencer Marketing Programs Successful

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.

Co-Op Marketing Is Recession-Proof Advertising

Co-Op Marketing Is Recession-Proof Advertising

Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.

Attract High-Value Leads With This Five-Step Process

Attract High-Value Leads With This Five-Step Process

The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation.

How the Responsibilities of B2B Marketing Teams Are Changing

How the Responsibilities of B2B Marketing Teams Are Changing

Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research from EssenceMediacom.

Choosing the Right Customer Data Platform: A Guide

Choosing the Right Customer Data Platform: A Guide

A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.

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