How to Avoid Martech Implementation Failures
What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?
Businesses' Martech Plans for the Next 12 Months
Martech — Tue., Jan. 28, 2025According to recent research from Acxiom, 99% of businesses plan to make changes to their martech stack in the next 12 months.
The report, based on a survey of 200 decision-makers, found that 35% plan to replace existing tools, 29% are seeking new tools, and 17% are looking to consolidate their stack.
Respondents cite supporting new channels, improving performance, and enhancing customer experience as top motivations for martech stack changes.
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Businesses' Martech Plans for the Next 12 Months
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