The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

Marketing Strategy — Tue., Jan. 7, 2025

The yearend festive season brings planning and budgeting for marketing leaders, but over-planning can hinder progress in the face of uncertainty.

Avoiding strict planning and embracing change can lead to better decision-making and growth. Five key questions can guide strategy and planning in uncertain times.

Focus on decision-making over predictions, considering beliefs instead of just data, being open to emerging situations, and optimizing for robustness over efficiency.

... continue reading below