The yearend festive season brings planning and budgeting for marketing leaders, but over-planning can hinder progress in the face of uncertainty.
Avoiding strict planning and embracing change can lead to better decision-making and growth. Five key questions can guide strategy and planning in uncertain times.
Focus on decision-making over predictions, considering beliefs instead of just data, being open to emerging situations, and optimizing for robustness over efficiency.
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The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)
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