How Generative AI Is Actually Benefiting Enterprise Companies

How Generative AI Is Actually Benefiting Enterprise Companies

Artificial Intelligence — Tue., Feb. 11, 2025

According to a study by Deloitte, enterprise leaders want improved efficiency and productivity from generative AI, and 40% are already seeing success. Other benefits include uncovering new ideas and innovation.

Generative AI initiatives focused on cybersecurity are exceeding ROI expectations, according to respondents. The technology is most advanced in IT, Operations, and Marketing functions.

The report, based on a survey of 2,773 leaders globally, shows that generative AI is delivering desired benefits to enterprise companies, particularly in efficiency and cybersecurity initiatives.

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