How B2B Prospecting Has Changed
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.
The Top Challenges Marketers Face With Attribution
Marketing Strategy — Tue., Dec. 3, 2024According to Ascend2, marketers struggle with marketing attribution due to a lack of expertise in the field.
The report, based on a survey of 357 marketing decision-makers, found that tracing customer touchpoints and limited resources are also top challenges.
Despite these challenges, a majority of marketers feel confident in the accuracy and success of their marketing attribution in capturing the customer journey and achieving strategic objectives.
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The Top Challenges Marketers Face With Attribution
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