AI in Marketing: Three Strategic Steps CMOs Should Take Now

Artificial Intelligence — Wed., Feb. 19, 2025

As a parent of a teenage daughter with her first boyfriend, the author longs for simpler times. Anxiety mixes with hope for her future.

CMOs are also experiencing mixed emotions about AI. They have potential, but many questions and uncertainties about how to use it strategically.

Three steps CMOs can take now for successful AI adoption: invest in team upskilling, align AI strategy with marketing strategy, and invest in data analysis.

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