AI in Marketing: Three Strategic Steps CMOs Should Take Now

AI in Marketing: Three Strategic Steps CMOs Should Take Now

Artificial Intelligence — Wed., Feb. 19, 2025

As a parent of a teenage daughter with her first boyfriend, the author longs for simpler times. Anxiety mixes with hope for her future.

CMOs are also experiencing mixed emotions about AI. They have potential, but many questions and uncertainties about how to use it strategically.

Three steps CMOs can take now for successful AI adoption: invest in team upskilling, align AI strategy with marketing strategy, and invest in data analysis.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

AI in Marketing: Three Strategic Steps CMOs Should Take Now

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

AI Update, July 25, 2025: AI News and Views From the Past Week

AI Update, July 25, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Update, July 18, 2025: AI News and Views From the Past Week

AI Update, July 18, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

How Much Can AI Tools Accelerate Marketing Growth?

How Much Can AI Tools Accelerate Marketing Growth?

Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.

The Key to Scaling B2B Personalization With GenAI: Data Standards

The Key to Scaling B2B Personalization With GenAI: Data Standards

Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

AI Update, July 11, 2025: AI News and Views From the Past Two Weeks

AI Update, July 11, 2025: AI News and Views From the Past Two Weeks

Catch up on select AI news and developments from the past couple of weeks. Stay in the know.

How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

Subscribe to the MarketingProfs Today newsletter