How to Ensure Digital Transformation Success: Take a Data-First Approach
Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.
What's Changing in B2B Marketing in 2025? Everything.
Marketing Strategy — Tue., Feb. 4, 2025The B2B marketing playbook is changing rapidly. Strategies must adapt to new technologies and customer expectations. It's no longer just about leads, but also personalization, data, and staying ahead of competitors.
Nine predictions for 2025 include predictive personalization, generative AI, hyper-individualization, micro-influencers, and quality content. Also, phygital fusion, synthetic influencers, and emotion AI. Trust is key with privacy and transparency.
Change can feel overwhelming, but marketers thrive on it. Take a deep breath, stay curious, and measure relentlessly. Additional resources on trends include new playbooks, strategic brands, AI agents, and digital ad trends.
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What's Changing in B2B Marketing in 2025? Everything.
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