Marketing Strategy Resources

Direct Mail Marketing's Top Advantages and Challenges

Direct Mail Marketing's Top Advantages and Challenges

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.

How B2B Marketers Can Shift to Buying Groups in Three Months or Less

How B2B Marketers Can Shift to Buying Groups in Three Months or Less

Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.

How Marketers Can Use Identity Graphs to Understand Their Customers Better

How Marketers Can Use Identity Graphs to Understand Their Customers Better

As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.

It's Time to Start Thinking of B2B Marketing as an Investment

It's Time to Start Thinking of B2B Marketing as an Investment

B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular.

Five Steps to More Creative Marketing

Five Steps to More Creative Marketing

From harnessing original ideas that excite customers to sharing quirky content on social media, creativity can spice things up and add color to your marketing campaigns. Here's how to get there in five steps.

What Nicolas Cage Can Teach Us About the Challenger Sale

What Nicolas Cage Can Teach Us About the Challenger Sale

Formulaic approaches feel safe. But you need to get uncomfortable to take control of your audience. Some cues from Nicolas Cage can help you do the Challenger Sale right.

How to Deliver (And Improve) the Connected Customer Experience

How to Deliver (And Improve) the Connected Customer Experience

Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity.

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

Your Guide to B2B Appointment-Setting for Better Sales

Your Guide to B2B Appointment-Setting for Better Sales

One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to setting sales appointments.

Customers as 'Assets': Speaking the C-Suite's Language

Customers as 'Assets': Speaking the C-Suite's Language

Speaking the language of the C-suite not only enhances marketers' credibility but also increases chances for getting meaningful resources for carrying out important marketing activities.

Key Considerations When Building an Online Community

Key Considerations When Building an Online Community

Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you.

Empathy Mapping: Same Car, New Roads

Empathy Mapping: Same Car, New Roads

How have empathy maps changed now that empathy is more vital to marketing than ever? This article suggests that they become as mutable as the customer behaviors that inspire them.

How B2B Marketers Define 'Revenue Marketing'

How B2B Marketers Define 'Revenue Marketing'

B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring.

Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience.

How and Why to Implement Gamification in Your Marketing Strategy

How and Why to Implement Gamification in Your Marketing Strategy

People like to win—whether it's a win for their business or themselves. When marketing incorporates gamification and interaction, winning comes with the added benefit of brand loyalty.

The State of B2B Sales in 2023

The State of B2B Sales in 2023

B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group.

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

How to Manage Online Comments—And Why You Need a Comment Strategy

How to Manage Online Comments—And Why You Need a Comment Strategy

Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.

Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

How to Save a Leaking Lead Generation Pool

How to Save a Leaking Lead Generation Pool

Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

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