Martech Resources from B2BProfs: Page 1

Martech

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

Martech

How the Martech Landscape Has Transformed Since 2011

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

Marketing Strategy

The Data-Driven CMO: From Brand Builder to Revenue Generator

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

Demand Generation

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

Marketing Strategy

The Current and Future Trends Shaping B2B Marketing

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

Demand Generation

Seven Steps for Rolling Out AI Across Your Demand Gen Programs

Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.

Artificial Intelligence

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

Martech

Customer Data Platforms for the Modern Marketer

The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

Martech

CMOs: The Top Martech Challenges for B2B Enterprises

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

Artificial Intelligence

Can AI Save You From Marketing Inferno?

In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.

Customer Experience

Personalization: The Secret Weapon B2B Companies Are Not Using

Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

Martech

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

Martech

The Most Important Content Management System Features

Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

Public Relations

How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value

Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know.

Martech

How Salestech Can Embrace Customization at Scale

In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

Martech

Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?

Martech

Five Powerful Benefits of Chatbots in B2B Marketing

When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

Martech

Customer Data Platform vs. Customer Engagement Platform: Differences and Use-Cases

CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.

Martech

The Saturated Marketing Tech Landscape: The Case for Consolidation

The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack?

Martech

Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations

B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.

Martech Resources

Subscribe to the MarketingProfs Today newsletter