Martech Resources

How to Reach the Right Candidates With Programmatic Recruitment

How to Reach the Right Candidates With Programmatic Recruitment

Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

Why and How Businesses Engage in Social Media Listening

Why and How Businesses Engage in Social Media Listening

Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).

Taming Martech Stack Bloat Is Essential to Scaling Revenue

Taming Martech Stack Bloat Is Essential to Scaling Revenue

Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.

The Most Important Considerations When Evaluating a New CRM

The Most Important Considerations When Evaluating a New CRM

Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.

The Five Layers of the Modern Martech Stack

The Five Layers of the Modern Martech Stack

A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos."

Six Ways to Use AI for B2B Growth

Six Ways to Use AI for B2B Growth

Mundane tasks taking up your time? Overwhelmed by data? Good news: there's an AI-based tool for that.

Do Marketers Understand AI-Powered Martech?

Do Marketers Understand AI-Powered Martech?

Only 29% of marketers say they have high confidence in their ability to evaluate artificial-intelligence-powered marketing technology, according to recent research from Drift.

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