Martech Resources

Three Ways B2B Sales Prospecting Will Evolve in 2023

Three Ways B2B Sales Prospecting Will Evolve in 2023

The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends.

The Tech Habits of Americans Age 50+

The Tech Habits of Americans Age 50+

Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research from AARP.

Martech 2023: Three Trends to Expect

Martech 2023: Three Trends to Expect

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.

The Most Important Tech and Societal Trends for Marketers in 2023

The Most Important Tech and Societal Trends for Marketers in 2023

Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.

The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?

The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?

The accelerated pace of the digital business world will require B2B tech marketers to drop their manual ABM processes and get to a deeper level of customer understanding. But how? Check out these ideas.

Enterprise Email Marketing: Top Trends and Challenges

Enterprise Email Marketing: Top Trends and Challenges

Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.

Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.

How AI-Powered Marketing Tools Will Help SMBs

How AI-Powered Marketing Tools Will Help SMBs

Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.

The Drivers of the Current Digital Advertising Boom

The Drivers of the Current Digital Advertising Boom

Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.

Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered.

Worse Than a Black Hole? The Complexity of B2B Martech Stacks

Worse Than a Black Hole? The Complexity of B2B Martech Stacks

Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.

How Sales Teams Can Improve Operations With Sales Intelligence Tools

How Sales Teams Can Improve Operations With Sales Intelligence Tools

Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.

Eight Myths of Marketing Automation

Eight Myths of Marketing Automation

It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.

Meh on the Metaverse: How Americans Feel About Virtual Worlds

Meh on the Metaverse: How Americans Feel About Virtual Worlds

Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.

Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing

Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing

Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.

Four Ways AI Can Win You More Customers

Four Ways AI Can Win You More Customers

You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there.

AI-Powered Martech in 2022: Promising or Already Indispensable?

AI-Powered Martech in 2022: Promising or Already Indispensable?

Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?

B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service

B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service

B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius.

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