The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

Selling in the digital age means understanding the digital tools and technologies available to you so you can effectively convert your target prospects and customers. Product-led growth (PLG) is dominating B2B software-as-a-service (SaaS) conversation because it's proven to work extremely well and to be extremely fast. Companies that have committed to a PLG strategy earn significantly higher revenue due to shorter sales cycles, larger return on investments (ROI), and decreased customer acquisition costs (CAC).

No-code demo-creation platforms are revolutionizing how SaaS companies create and deliver live ("simulation") demos and guided (self-guided tour) demos. These platforms make it easy for sales and marketing teams to create an up-front product experience that looks and feel like an authentic software interaction. B2B buyers want to enjoy a self-led purchasing experience, and no-code demo platforms help make that possible.

Using a demo-creation platform, sales engineers can build error-free, custom demos. It also makes it easier for buyers to progress from prospect to buyer, and for sales and marketing teams to identify buyer readiness. Demo-creation platforms have become essential for SaaS companies that want to augment their Sales-led approach or improve their existing PLG motion.