
B2B Multichannel Marketing: Top Channels, Trends, and Challenges
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
Selling in the digital age means understanding the digital tools and technologies available to you so you can effectively convert your target prospects and customers. Product-led growth (PLG) is dominating B2B software-as-a-service (SaaS) conversation because it's proven to work extremely well and to be extremely fast. Companies that have committed to a PLG strategy earn significantly higher revenue due to shorter sales cycles, larger return on investments (ROI), and decreased customer acquisition costs (CAC).
No-code demo-creation platforms are revolutionizing how SaaS companies create and deliver live ("simulation") demos and guided (self-guided tour) demos. These platforms make it easy for sales and marketing teams to create an up-front product experience that looks and feel like an authentic software interaction. B2B buyers want to enjoy a self-led purchasing experience, and no-code demo platforms help make that possible.
Using a demo-creation platform, sales engineers can build error-free, custom demos. It also makes it easier for buyers to progress from prospect to buyer, and for sales and marketing teams to identify buyer readiness. Demo-creation platforms have become essential for SaaS companies that want to augment their Sales-led approach or improve their existing PLG motion.
The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth
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B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
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