![Enterprise Email Marketing: Top Trends and Challenges](https://i.b2bprofs.com/assets/images/articles/lg/221115-chart-lg.jpg)
Generational Divide: Should Brands Avoid Slang in Email Marketing?
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead. According to recent research from OMI and Ascend2, the top email trends they plan to embrace are automation (64%), mobile-friendly design (59%), and personalizing messages beyond simply the recipient's name (54%).
Enterprise marketers say their biggest challenges with their email programs are increasing engagement and measuring performance. The most important tests they perform on their email programs are personalization beyond the recipient's name (39%) and timing and frequency (38%).
The most useful ways to use AI as part of their email marketing programs are for retargeting (39%) and to better understand the customer lifecycle (39%). The research was conducted in July 2022 among 133 marketers at enterprise companies.
Enterprise Email Marketing: Top Trends and Challenges
Don't worry ... it's FREE!
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.
Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.
Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list.
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.
The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.