Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

Winning a sale takes a team effort, with Sales Operations, Customer Success, and Product Marketing all contributing to getting prospects to the finish line. Product Marketing in particular plays a key role in providing content to sales reps to engage, inform and nurture prospects. However, continued misalignment between sales and marketing teams threatens the effectiveness of this content.

Conversation intelligence powered by artificial intelligence is the key to deal-closing content. It records and transcribes sales calls to generate content and coaching recommendations for sales teams, giving marketers insight into how buyers interact with content and how sellers use it. There are three ways marketers can use conversation intelligence to create content that resonates with sellers and helps close deals.

Gain buyer insight, fuel and improve content development, and tailor messaging to prospects. Conversation intelligence bridges the alignment gap by helping marketers develop buyer-specific content that helps close every deal.