According to recent research from Conversica, B2B buyers want chatbots from vendors to provide accurate and relevant answers quickly. Most buyers (76%) want the information they need in three messages or less. The most important parts of a vendor chatbot experience are accuracy, relevance, and speed.
B2B buyers interact with chatbots across the sales cycle. They use them to answer questions, connect with an agent, find guidance to the right solution, and get technical support. Chatbots are also used for research, comparing vendors, purchasing, and post-purchase.
The report was based on data from a survey of 250 buyers who work for enterprise companies.
What B2B Buyers Want From Vendor Chatbots
Don't worry ... it's FREE!
Discover how website accessibility standards enhance user experience, expand your reach, and improve conversion rates across all audiences. Implement these practices to boost results. Read more.
Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.
Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.
Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.
Making your website accessible improves user experience, increases conversions, and enhances SEO. Learn five best-practices for digital accessibility. Read more.
The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according to recent research.