Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases

Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases

Martech — Wed., Feb. 14, 2024

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are often confused as their goals overlap, but their primary functions differ.

CEPs focus on managing customer interactions through personalized marketing and support, while CDPs collect and analyze data for data-driven decision-making.

CEPs use real-time data to enhance customer experiences, while CDPs create unified customer profiles for personalized marketing. Both are vital for customer-centric business growth.

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