B2B leaders say internal organization issues, not the solutions themselves, are the main reason sales technologies fail to meet expectations.
The report, based on data from a survey of 204 leaders from organizations with 1,000+ employees, reveals top criteria used to evaluate new sales tech.
Top reasons for failure include cultural resistance to adoption and lack of capacity to utilize tools, while top emerging technologies for investment include AI and machine learning.
Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations
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A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?
In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.
When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.
In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?
CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.