Martech Resources

Generative AI in Marketing: How B2B and B2C Adoption Differ

Generative AI in Marketing: How B2B and B2C Adoption Differ

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?

The Data-Related Activities Marketers Spend the Most Time On

The Data-Related Activities Marketers Spend the Most Time On

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.

Choosing the Right Customer Data Platform: A Guide

Choosing the Right Customer Data Platform: A Guide

A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.

How B2B Firms' CRM Usage Is Evolving

How B2B Firms' CRM Usage Is Evolving

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.

Martech Replacement Trends for 2023

Martech Replacement Trends for 2023

Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.

Why Some Companies Are Not Increasing Spend on Generative AI

Why Some Companies Are Not Increasing Spend on Generative AI

Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

How Marketing AI and Automation Are Helping Small Businesses

How Marketing AI and Automation Are Helping Small Businesses

Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

The Top AI Tools by Search Volume and User Rating

The Top AI Tools by Search Volume and User Rating

Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

Standards Will Solve Data Clean Room Issues—Here's How

Standards Will Solve Data Clean Room Issues—Here's How

Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.

Three Keys to Successful Marketing Process Automation Implementation

Three Keys to Successful Marketing Process Automation Implementation

Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.

Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

Why Now Is the Time to Embrace a DXP + DAM Martech Solution

Why Now Is the Time to Embrace a DXP + DAM Martech Solution

Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.

Top 3 Use Cases for Data Clean Rooms

Top 3 Use Cases for Data Clean Rooms

Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.

Six Ways to Unlock Web3 for B2B Marketers

Six Ways to Unlock Web3 for B2B Marketers

A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.

How Americans Feel About Artificial Intelligence

How Americans Feel About Artificial Intelligence

Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.

Tech, AI, and Marketing: The Evolution of SEO Strategy

Tech, AI, and Marketing: The Evolution of SEO Strategy

Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

What B2B Buyers Want From Vendor Chatbots

What B2B Buyers Want From Vendor Chatbots

B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.

Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps.

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