AI Update, October 18, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
58% of organizations worldwide have implemented or are experimenting with generative AI for marketing. Adoption is similar in B2B and B2C sectors.
The United States has the highest implementation rate (50%) while Sweden has the lowest (31%). B2C firms are slightly more likely to have moved past testing to implementation.
Capgemini surveyed 1,800 execs globally and found 58% use generative AI for marketing. Data is from October 2023.
Generative AI in Marketing: How B2B and B2C Adoption Differ
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Catch up on select AI news and developments from the past week or so. Stay in the know.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.