The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

CMOs need to stay ahead of media trends to remain competitive in the digital world. This article discusses seven media trends for 2023, including the rise of connected TV, increased focus on privacy and data regulation, the emergence of 5G technology, the growth of influencer marketing, the expansion of voice search and virtual assistants, the importance of cross-channel marketing, and the emergence of extended reality (XR).

CMOs should optimize their strategies for connected TV platforms, ensure their data collection and use comply with privacy regulations, and explore how 5G can enhance their advertising. They should also consider how to use influencer marketing, voice search, and virtual assistants to reach new audiences and create seamless customer experiences across all channels. Lastly, CMOs should explore the potential of XR to engage customers and create memorable brand experiences.

By staying ahead of the curve and adapting their strategies, CMOs can create more engaging and personalized experiences for their customers and drive business growth.