Why Martech Fails, and What Really Fuels Martech Success Today
Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.
How B2B Firms' CRM Usage Is Evolving
Martech — Wed., Oct. 4, 2023B2B leaders are increasingly using CRM systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.
The survey revealed that organizations prioritize centralized communications, forecasting insights, and intent data the most. Their focus is on customer service/upselling/cross-selling and mid-funnel lead generation/nurturing.
The top CRM priorities for the next five years are gaining a complete view of customer interactions, leveraging AI, and targeting/personalizing content. The biggest challenges are platform feature limitations and technology integrations.
... continue reading below
Enter your email address to continue reading
How B2B Firms' CRM Usage Is Evolving
Don't worry ... it's FREE!
