Choosing the Right Customer Data Platform: A Guide

Choosing the Right Customer Data Platform: A Guide

Martech — Wed., Nov. 1, 2023

Consider the last time you wanted to purchase a messaging app for your organization. You likely encountered tailored experiences prompting curiosity about how businesses create a seamless purchasing process. It's all in the customer data platform!

A customer data platform (CDP) is a software solution that compiles data from multiple sources. It offers a 360-degree view of customers, enabling deep personalization. Businesses should use a CDP to capture first-party data, break through organizational silos, boost operations, and ensure data protection.

To choose the right CDP, obtain stakeholder buy-in, outline use cases, audit your tech stack, identify key features, and assess vendors. With the right CDP, you'll get a better understanding of your customers and be able to offer personalized experiences.

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