How Today's B2B Buyers Approach RFPs and Vendor Selection
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.
The Data-Related Activities Marketers Spend the Most Time On
Martech — Wed., Nov. 29, 2023Marketers spend 24% of their data-related time collecting data, 22% analyzing data, 20% visualizing data, 19% cleaning data, and 18% presenting data.
63% of marketers' data-related time is spent on tasks that could be automated, with populating reports/dashboards being the most commonly automated part.
The biggest data-related frustrations are data quality and data silos/data availability. The top actions companies can take to increase trust in marketing data are investing in tech/software and improving data source quality.
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The Data-Related Activities Marketers Spend the Most Time On
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