The Data-Related Activities Marketers Spend the Most Time On

The Data-Related Activities Marketers Spend the Most Time On

Martech — Wed., Nov. 29, 2023

Marketers spend 24% of their data-related time collecting data, 22% analyzing data, 20% visualizing data, 19% cleaning data, and 18% presenting data.

63% of marketers' data-related time is spent on tasks that could be automated, with populating reports/dashboards being the most commonly automated part.

The biggest data-related frustrations are data quality and data silos/data availability. The top actions companies can take to increase trust in marketing data are investing in tech/software and improving data source quality.

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