Marketing Content Resources

Are You There, ChatGPT? It's Me, Marketing.

Are You There, ChatGPT? It's Me, Marketing.

Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.

What Slows the Creative Process Down

What Slows the Creative Process Down

Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

Five Whitepaper Design Mistakes That Are Costing You Leads

Five Whitepaper Design Mistakes That Are Costing You Leads

There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.

What the Most Successful Content Marketers Do Differently

What the Most Successful Content Marketers Do Differently

The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.

Five Serious Content Marketing Mistakes You Need to Avoid

Five Serious Content Marketing Mistakes You Need to Avoid

Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.

Less Humor, More Inspiration: The Messaging People Want From Brands

Less Humor, More Inspiration: The Messaging People Want From Brands

People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.

Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.

Marketing at the Speed of Thought: AI Use Cases for Four Content Types

Marketing at the Speed of Thought: AI Use Cases for Four Content Types

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

How to Create a B2B Marketing Podcast in 2023—And Why You Should

How to Create a B2B Marketing Podcast in 2023—And Why You Should

If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast.

Six Ways to Build Brand Influence Using Thought Leaders in Your Organization

Six Ways to Build Brand Influence Using Thought Leaders in Your Organization

Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.

Data Draws the Big Picture: Why and How to Use Data Visualization

Data Draws the Big Picture: Why and How to Use Data Visualization

The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.

To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners

To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners

Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.

The Content Roadblock: How Inefficient Workflows Affect Creative Teams

The Content Roadblock: How Inefficient Workflows Affect Creative Teams

Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2.

How Much Content Marketers Make: Salaries for Seven Positions

How Much Content Marketers Make: Salaries for Seven Positions

How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.

DIY vs. Professional Video Production: A Brief Guide

DIY vs. Professional Video Production: A Brief Guide

We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.

Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.

Four Common Content Reporting Challenges and How to Fix Them

Four Common Content Reporting Challenges and How to Fix Them

Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.

Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.

Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.

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