The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Vidyard analyzed 2022 data from over 1.7 million videos created by their customers to investigate how video length affects retention rate. 53% of viewers completed videos from businesses. Retention rate is affected by video length, with 66% of viewers finishing videos under a minute, 56% finishing between 1-2 minutes, and 50% for 2-10 minutes.
The most common video types created by businesses were product demos and explainers. 34% of the videos analyzed were less than a minute long, 25% were between one and two minutes, 20% were between two and four minutes, 10% were between four and 10 minutes, 3% were between 10 and 20 minutes, and 8% were longer than 20 minutes.
The research was based on an analysis of 2022 data for more than 1,778,000 videos created by Vidyard customers.
... continue reading belowBusiness Video Benchmarks: Retention Rates by Length
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