![Stop the Churn: Why Less Is More in B2B Content Marketing](https://i.b2bprofs.com/assets/images/articles/lg/230906-seesaw-lg.jpg)
How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Content is a catalyst for achieving various business objectives, but depending on the goal it can take different forms. SEO is important, however, it only captures the attention of people actively in the market. Content should focus on helping customers recognize their problems, become aware of solutions, and make them the hero of the story.
Content should be about the customer's challenges (80%) and our solutions (20%). It should be easily accessible, highly relevant, and make an impact. Distributing content should aim to reach as many potential buyers as possible, and consider dropping gated content.
The right content crafted in the right way for the right audience has a powerful impact. Thought leadership is more effective than traditional product-oriented marketing, and requires more than hastily churned-out content.
... continue reading belowStop the Churn: Why Less Is More in B2B Content Marketing
Don't worry ... it's FREE!
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.
Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.