The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Faulty methodologies and lack of internal buy-in are the top reasons why thought leadership content fails, according to recent research from Bospar and Reputation Leaders.
44% of respondents say faulty/poor methodologies is the primary reason, and 34% say a lack of internal stakeholder buy-in is the primary reason. Senior leaders create thought leadership content to establish their firm as an industry leader, improve reputation, and build brand awareness.
Big tech companies and digital disruptors tend to generate the best thought leadership content, and business leaders consume thought leadership content to improve analytical skills, discover new ideas/innovations, and stay up to date on trends.
... continue reading belowWhy Thought Leadership Content Fails
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What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.