Webinars are an effective and popular content type for B2B marketers to drive lead generation. Know the target audience, choose the type of webinar, and create content to attract leads. Pre- and post- webinar marketing tactics like social media and email should also be used.
When selecting the webinar type, consider informational, use-case, or demo. When creating content, ensure it is engaging and speaks to the audience's pain points. Use social media and email to promote the webinar.
After the webinar, provide an on-demand version, downloadable content, and personalized demos. Additionally, use the webinar information to create blog posts or other content for lead generation efforts.
How to Build a B2B Lead Gen Webinar
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How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.
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When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.