How to Build a B2B Lead Gen Webinar

Webinars are an effective and popular content type for B2B marketers to drive lead generation. Know the target audience, choose the type of webinar, and create content to attract leads. Pre- and post- webinar marketing tactics like social media and email should also be used.

When selecting the webinar type, consider informational, use-case, or demo. When creating content, ensure it is engaging and speaks to the audience's pain points. Use social media and email to promote the webinar.

After the webinar, provide an on-demand version, downloadable content, and personalized demos. Additionally, use the webinar information to create blog posts or other content for lead generation efforts.