
Human Content: What It Means & Why It's Important
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
My love for email marketing and content marketing has been longstanding. Joe Pulizzi and Brian Piper's Epic Content Marketing has inspired me to share the five trends that will drive the next 10 years of content marketing.
Media will remain democratized, Web3 will be niche, AI-generated content will raise the bar, generative AI will replace some SEO traffic, and email marketing will remain strong. Brands should focus on creating content that is timely, unique, and trustworthy to succeed.
Generative AI holds great promise but marketers should be aware of the concerns it brings. To protect against lost SEO traffic, building strong first-party audiences via email and other channels is key.
The Future of Content Marketing: Five Predictions
Don't worry ... it's FREE!
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.