The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
My love for email marketing and content marketing has been longstanding. Joe Pulizzi and Brian Piper's Epic Content Marketing has inspired me to share the five trends that will drive the next 10 years of content marketing.
Media will remain democratized, Web3 will be niche, AI-generated content will raise the bar, generative AI will replace some SEO traffic, and email marketing will remain strong. Brands should focus on creating content that is timely, unique, and trustworthy to succeed.
Generative AI holds great promise but marketers should be aware of the concerns it brings. To protect against lost SEO traffic, building strong first-party audiences via email and other channels is key.
The Future of Content Marketing: Five Predictions
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.