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How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
My love for email marketing and content marketing has been longstanding. Joe Pulizzi and Brian Piper's Epic Content Marketing has inspired me to share the five trends that will drive the next 10 years of content marketing.
Media will remain democratized, Web3 will be niche, AI-generated content will raise the bar, generative AI will replace some SEO traffic, and email marketing will remain strong. Brands should focus on creating content that is timely, unique, and trustworthy to succeed.
Generative AI holds great promise but marketers should be aware of the concerns it brings. To protect against lost SEO traffic, building strong first-party audiences via email and other channels is key.
The Future of Content Marketing: Five Predictions
Don't worry ... it's FREE!
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.
Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.