My love for email marketing and content marketing has been longstanding. Joe Pulizzi and Brian Piper's Epic Content Marketing has inspired me to share the five trends that will drive the next 10 years of content marketing.
Media will remain democratized, Web3 will be niche, AI-generated content will raise the bar, generative AI will replace some SEO traffic, and email marketing will remain strong. Brands should focus on creating content that is timely, unique, and trustworthy to succeed.
Generative AI holds great promise but marketers should be aware of the concerns it brings. To protect against lost SEO traffic, building strong first-party audiences via email and other channels is key.
The Future of Content Marketing: Five Predictions
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Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.
Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.
In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.
Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.
You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.
Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.