The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Lately, more and more B2B companies are using video as a means to promote their products and services. To make engaging B2B product videos that stand out, Microsoft 365 markets its product in an unusual but compelling way. Adobe Document Cloud uses humor to address the struggles of remote work. Workday shows how easy to use its software is.
Cisco is not afraid of investing in a famous celebrity as its spokesperson. Employing the right music, using slick and fluid animations, and including kinetic moving text can do wonders for conveying your message. Volvo builds its video around a shared philosophy its viewers would find relevant.
By pouring your unique insight as a B2B business into your content, you can easily connect with companies that share the same views and values as you. There are many great B2B product videos out there, so keep your eyes open and learn from them!
... continue reading belowSeven Top-Tier B2B Product Videos and Lessons We Can Learn From Them
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
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Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.