Lately, more and more B2B companies are using video as a means to promote their products and services. To make engaging B2B product videos that stand out, Microsoft 365 markets its product in an unusual but compelling way. Adobe Document Cloud uses humor to address the struggles of remote work. Workday shows how easy to use its software is.
Cisco is not afraid of investing in a famous celebrity as its spokesperson. Employing the right music, using slick and fluid animations, and including kinetic moving text can do wonders for conveying your message. Volvo builds its video around a shared philosophy its viewers would find relevant.
By pouring your unique insight as a B2B business into your content, you can easily connect with companies that share the same views and values as you. There are many great B2B product videos out there, so keep your eyes open and learn from them!
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Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them
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