The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Repurposing content is a great way to solve content creation problems and meet content marketing goals. Consider your most popular content and content with timeless themes, consolidate content on similar topics, and use user-generated content to add value. Look for content that provides solutions and pay attention to seasonal trends.
When repurposing content, consider the format, length, and goal. Interview subject matter experts to add value, and link to their websites. Repurposing content can keep your brand top of mind and help you reach new audiences.
Use the tactics outlined in this article to transform content into multiple formats and make the most of your content marketing budget.
Nine Strategic Content Repurposing Tips
Don't worry ... it's FREE!
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.