Generative AI has been adopted by many marketers as a solution to their budget cuts and layoffs, but it shouldn't replace humans. AI cannot build personal connections with customers, and customers can be skeptical of auto-generated content. To stand out and build authentic human-to-human relationships, marketers should use their own understanding of their audience. Generative AI is useful for brainstorming, researching, and finding popular topics, but it's not a long-term solution.
Podcasts are a great way to showcase human conversation, but AI can help with amplified marketing. It can help identify key takeaways, search a content repository, and compile audience data. Generative AI can help marketers maximize the value and reach of their content, but it cannot replicate the emotion and spontaneity of a human conversation.
The most successful brands are those that maintain a human connection, and customers will be drawn to unique and authentic brands. AI does not capture human emotions and understanding, so marketers should amplify candid conversations and use their own personal touch to create something truly original and authentically human.
Generative AI Can't Create Great Marketing, But It Can Help
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Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.
Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.
Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.
There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.
Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.
AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.