How to Provide Value for Sales Enablement

B2B Multichannel Marketing: Top Channels, Trends, and Challenges

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.

Marketing Strategy

Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.

Marketing Strategy

Undivided Attention: A Key Benefit of Traditional Mail Marketing

Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report.

Marketing Strategy

The 10 Biggest Emerging Global Risks According to Experts

Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.

Marketing Strategy

Selling in a Recession: Challenges and Training Opportunities

The recessionary environment is driving the need for sales reps to personalize the buying experience. This article explores how individualized sales training helps ensure high-quality experiences.

Marketing Strategy

What Makes B2B Influencer Marketing Programs Successful

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.

Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

Related Articles

B2B Multichannel Marketing: Top Channels, Trends, and Challenges

Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

Undivided Attention: A Key Benefit of Traditional Mail Marketing

The 10 Biggest Emerging Global Risks According to Experts

Selling in a Recession: Challenges and Training Opportunities

What Makes B2B Influencer Marketing Programs Successful

Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

Related Articles

B2B Multichannel Marketing: Top Channels, Trends, and Challenges

Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

Undivided Attention: A Key Benefit of Traditional Mail Marketing

The 10 Biggest Emerging Global Risks According to Experts

Selling in a Recession: Challenges and Training Opportunities

What Makes B2B Influencer Marketing Programs Successful

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