Tech Marketers Need to Rethink Automation

Marketing Strategy — Thu., Apr. 25, 2024 Marketing can be effective when it doesn't feel like marketing. Tech marketers often forget to prioritize customer needs and rely too heavily on automation. Collaboration with sales and targeted campaigns can improve ROI. Tech marketers should focus on customer data and product families rather than individual products. Testing campaigns and being open to change can lead to successful and non-intrusive marketing. Automation can free up time for creativity and create customers who don't feel like they are being marketed to. ... continue reading below